MEET OUR TEAM

Lance Windel

Founder & CEO

Lance Windel is Founder and Chief Executive Officer of The House Factory, bringing 28 years of experience in construction, development, and property management. Throughout his career, he has delivered more than 4,000 housing units. A retired U.S. Marine Corps colonel, Lance leads the company’s projects from initial concept through completion and turning innovative housing ideas into reality.

Cherish Mitchell

Production Manager

Cherish Harris is the Production Manager at The House Factory, overseeing daily operations, purchasing, and production workflows to ensure efficiency and successful project delivery.

Craig Serpa

Chief Financial Officer

Craig S. Serpa is the Chief Financial Officer and Vice President of The House Factory, leading the company's financial strategy and growth. He combines leadership experience from the U.S. Marine Corps with a background in corporate finance.

Bruno Siri

Engineer

Bruno Siri is an Engineering Intern at The House Factory, supporting structural design, code compliance, and construction documentation to help deliver efficient, build-ready modular projects.

Carmen Rodriguez

Sales Representative

Carmen Rodriguez is a Sales Professional at The House Factory, guiding clients through the modular home process with expertise in sales, finance, and customer relations to ensure a seamless experience.

THE HOUSE FACTORY IS A NEW MODULAR HOUSING FACILITY

just east of the stockyards in OKC; Founded in 2022, our factory is capable of producing two high-quality, affordable homes per day, allowing us to develop land quickly and efficiently

Our mission is to strengthen communities by partnering with local builders, remodelers, and rental property investors.

The House Factory provides the system, structure, and precision manufacturing, locals bring the heart, craftsmanship, and connection that make each project unique.

Together, we’re making high-quality homes more attainable, built faster and smarter for the future of housing.